It's about feeling well dressed without making an effort. Gant is a lifestyle brand, with an american sportswear heritage, offering modern high quality casualwear with European touch. Everything Gant does originates from shirt. It is the very foundation upon which Gant was built. Gant invented a number of creative tailoring features such as 'locker loop'. Others were the box pleat and the third button on the back of collar for keeping the tie in place. These features along with introducing the button-down shirt (Originally from England) in the US, have given Gant a place in fashion history. Over the years, Gant has gaine recognition for its numerous practical product features. Some of them have been designed by us-while others we have to thank our American sportswear heritage for.